[Simon]

BILLY CORGAN
OF THE SMASHING PUMPKINS
TO JOIN AUTHOR BRIAN SOLIS
FOR “NO MORE (MUSIC) BUSINESS AS USUAL,”
A DISCUSSION AT SXSW INTERACTIVE
MONDAY, MARCH 12

BILLY CORGAN, frontman for THE SMASHING PUMPKINS, will participate in a panel at the SXSW Interactive Conference next week. The singer, songwriter and guitarist will be joining Brian Solis, author of multiple books including “The End of Business as Usual,” Monday, March 12 (3:30 PM, Austin Convention Center, Ballroom D).

The discussion—titled “No More (Music) Business As Usual”– will be about key themes from Solis’ new book and CORGAN’s experience as it relates to the music industry as a whole. They will explore how technology is influencing our personal and professional lives and how that affects the music business, artistry and an artist’s livelihood. The focus will be on changing the methods that artists use to deliver music by re-inventing new systems that can work hand in hand with the art they created. The goal will be to put the art of music back to the forefront by ignoring the continual need of the music industry to standardized systems to promote and sell music in an era of constant change.

CORGAN will cite examples of how he is embracing these changes with his own projects including the ongoing Teargarden By Kaleidyscope releases, the direct-to-fan SPRC (Smashing Pumpkins Record Club) and the concept of bringing back the album experience through THE SMASHING PUMPKINS’ upcoming release of Oceania.

[frosty]

will there be any bad comments about james? because if not i'm not gonna tune in.

[ShamanO]

so he is going to discuss TbK some more :shocked:/> it hasn't been dumped yet!

[Dusty]

I told EVERYONE so! Haha! Victory is mine!

I am toast pumped for this.

[ShamanO]

burnt toast?

[vescret]

i love toast

[BitterRootOfSelf]

Soooo is he announcing a release date? or just details about the release method...

[RottingApples]

ShamanO, on 08 March 2012 - 12:10 PM, said:

burnt toast?

I love how stupid the people were at that show. When Billy says they're not on the West Coast "literally" and everyone gasps and "what?"s and sounds offended. Not every square mile of California is coastline, idiots. Pioneertown is 80 miles inland. That's not the "West Coast".

[Simon]

BitterRootOfSelf, on 08 March 2012 - 08:01 PM, said:

Soooo is he announcing a release date? or just details about the release method...

The original article was not an official SP press release, and so I wouldn't bank on a release date, but, like you said, more of a conversation on the release method.

[beep beep]

frosty, on 08 March 2012 - 11:55 AM, said:

will there be any bad comments about james? because if not i'm not gonna tune in.

liar liar pants on fire

[Matteo]

hahahaha did my post seriously get deleted?

holy shit guys, chill.

[ShamanO]

Matteo you causing ruckus? :nono:/>

[Gr3g3]

If we don't get a release date... :rant:/> :rant:/> :rant:/> :rant:/> :rant:/> :rant:/> :rant:/> :rant:/> :rant:/>

[ShamanO]

I'm think I might actually laugh if their is no mention of release date, but I am very curious about the release method they are going to discuss. hold on to your seat you might be in for a longer ride waiting for that release date

[CoolAsIceCream]

Simon, on 08 March 2012 - 11:33 AM, said:

BILLY CORGAN
OF THE SMASHING PUMPKINS
TO JOIN AUTHOR BRIAN SOLIS
FOR “NO MORE (MUSIC) BUSINESS AS USUAL,”
A DISCUSSION AT SXSW INTERACTIVE
MONDAY, MARCH 12

BILLY CORGAN, frontman for THE SMASHING PUMPKINS, will participate in a panel at the SXSW Interactive Conference next week. The singer, songwriter and guitarist will be joining Brian Solis, author of multiple books including “The End of Business as Usual,” Monday, March 12 (3:30 PM, Austin Convention Center, Ballroom D).

The discussion—titled “No More (Music) Business As Usual”– will be about key themes from Solis’ new book and CORGAN’s experience as it relates to the music industry as a whole. They will explore how technology is influencing our personal and professional lives and how that affects the music business, artistry and an artist’s livelihood. The focus will be on changing the methods that artists use to deliver music by re-inventing new systems that can work hand in hand with the art they created. The goal will be to put the art of music back to the forefront by ignoring the continual need of the music industry to standardized systems to promote and sell music in an era of constant change.

CORGAN will cite examples of how he is embracing these changes with his own projects including the ongoing Teargarden By Kaleidyscope releases, the direct-to-fan SPRC (Smashing Pumpkins Record Club) and the concept of bringing back the album experience through THE SMASHING PUMPKINS’ upcoming release of Oceania.

so people are excited about this discussion?
i don't get it. sounds pretty boring to me.

[Matteo]

ShamanO, on 08 March 2012 - 10:20 PM, said:

Matteo you causing ruckus? :nono:/>

it wasn't a ruckus until you said that.

[CZR]

"Billy Corgan joins someone on stage to talk about something" This is too exciting!

[BitterRootOfSelf]

Oh boy, how much longer will these shenanigans go on. Throw us a bone here lol it's getting comical at this point. Hoping for some good details about the record at least. I have hopes he will at least throw out a new general timeline for a release. Sounds like he has some new grand plans.

[MonteLDS]

Simon, on 08 March 2012 - 09:39 PM, said:

I wouldn't bank on a release date.

[frednirv632]

fuck

[bosmanad]

^^ the release date will be mid June. We don't really need any confirmation on this. It's common sense. Or at least common sense that it won't be sooner. Maybe July...

[Gr3g3]

You fucking kidding me?

[chrisothoulos]

bosmanad, on 09 March 2012 - 08:27 AM, said:

^^ the release date will be mid June. We don't really need any confirmation on this. It's common sense. Or at least common sense that it won't be sooner. Maybe July...

Silversun pickups just announced their release date 2 days ago for May 8.. So it shouldnt be later than may.. but who knows with how they are releasing it.

[ShamanO]

alright, since Simon said not to bank on a release date and then Monte reply/quoted must mean there will be no release date. Everyone start your bitching now! Maybe Billy will reconsider if you bitch enough about it

[paulandgemm]

ShamanO, on 09 March 2012 - 09:18 AM, said:

alright, since Simon said not to bank on a release date and then Monte reply/quoted must mean there will be no release date. Everyone start your bitching now! Maybe Billy will reconsider if you bitch enough about it

erm........................

maybe he will reconsider if, for once, there is no bitching about it. but ain't gonna happen.

there will be no release date on Monday.

[Simon]

The release date thing is apparently courtesy of mashable.com who first broke the news about this SXSW conversation. Not sure where they got it from, but that's why we got an official press release. Should still be an interesting conversation.

[ShamanO]

well regardless, I'm pretty excited to hear about what they are going to talk about! I love hearing what Billy has to say!

[Arachnea]

I think I will just catch the reviews on this one instead. The more I read up on Brian Solis, the more I am starting to dislike him and his writings. Furthermore, he makes a number of broad, even false, statements and fails to provide a citation or evidence to back his results. He seems like an industry leach.

[hello_juliana]

Arachnea, on 09 March 2012 - 12:51 PM, said:

I think I will just catch the reviews on this one instead. The more I read up on Brian Solis, the more I am starting to dislike him and his writings. Furthermore, he makes a number of broad, even false, statements and fails to provide a citation or evidence to back his results. He seems like an industry leach.

Lol okay. He says a lot of things that are pretty straight forward concerning businesses and social media.

[Arachnea]

hello_juliana, on 09 March 2012 - 12:54 PM, said:

Lol okay. He says a lot of things that are pretty straight forward concerning businesses and social media.

I used to work in the field of social media. I am quite familiar with it. I do not agree with his stance on certain things. I am sorry you took offence to that.

[hello_juliana]

Arachnea, on 09 March 2012 - 01:00 PM, said:

I used to work in the field of social media. I am quite familiar with it. I do not agree with his stance on certain things. I am sorry you took offence to that.

I don't take offense, what exactly bothers you? From what I have seen he posts normal stuff.

[Arachnea]

hello_juliana, on 09 March 2012 - 01:04 PM, said:

I don't take offense, what exactly bothers you? From what I have seen he posts normal stuff.

I do not know where to begin. I was reading segments of his book and interviews and there were several points that I took issue with. I used to deal with a number of people like him. He is much more about generic marketing techniques than new ideas (and mingling with industry folks, and celebrities of course). It is typical of his ilk, so I suppose I should not fault him for going with the pack. It is a mentality that is often shared with most social media people. They often forget to look at other facets (for instance, socio-economic factors and historical context) and their thinking tends to be insular and very "western" when attempting to deal with global social media.

[ShamanO]

:popcorn:/>

[hello_juliana]

Arachnea, on 09 March 2012 - 01:15 PM, said:

I do not know where to begin. I was reading segments of his book and interviews and there were several points that I took issue with. I used to deal with a number of people like him. He is much more about generic marketing techniques than new ideas (and mingling with industry folks). It is typical of his ilk, so I suppose I should not fault him for going with the pack. It is a mentality that is often shared with most social media people. They often forget to look at other facets (for instance, socio-economic factors and historical context) and their thinking tends to be insular and very "western" when attempting to deal with global social media.

You could begin by stating an example. Also a lot of companies out there don't even employ generic simple sm marketing techniques. I meet people on a daily basis who don't know how to even sign up for twitter or why it is useful. Maybe you are confusing his target audience.

[Arachnea]

What does people not knowing how to sign up for twitter have to do with Brian Solis and his writing?

A short and simple example: http://www.briansoli...eaks-it-tweets/

[hello_juliana]

Arachnea, on 09 March 2012 - 01:43 PM, said:

What does people not knowing how to sign up for twitter have to do with Brian Solis and his writing?

A short and simple example: http://www.briansoli...eaks-it-tweets/

Sorry what was your experience in social media? I have a lot of experience in it as well and I am just wondering if we are looking at it from the same perspective. I am talking about a business perspective where very few people know how to use it or what it is good for. The articles I read which Brian posts daily seem pretty accurate to the current social media climate.

Was I supposed to see an issue with his blog post?

[Bountiful_Wasteland]

I agree with Arachnae in so far as I think he makes a lot of fairly logical conclusions and expands upon the implications. I would not say that his analysis diverges much from a very consumer/business/media standpoint when there are a lot of other ways to analyze the data. I've also noticed what someone might call "Greenspan" speech, where he seems like he's trying to convey something important, but by the time I'm done reading I'm left with a vague idea of how what I read actually supports what was said at the beginning of the article.

[Arachnea]

Bountiful_Wasteland, on 09 March 2012 - 02:28 PM, said:

I agree with Arachnae in so far as I think he makes a lot of fairly logical conclusions and expands upon the implications. I would not say that his analysis diverges much from a very consumer/business/media standpoint when there are a lot of other ways to analyze the data. I've also noticed what someone might call "Greenspan" speech, where he seems like he's trying to convey something important, but by the time I'm done reading I'm left with a vague idea of how what I read actually supports what was said at the beginning of the article.

Thank you. That is what I was essentially trying to get at. "Greenspan" speech is a good way to put it. It looks reasonable on the surface but when the writing is examined there is little substance behind it.

I just do not agree with some of his stances and the way he goes about his business. His ideas are not new and he is focused more on gaining publicity than creating those "new" ideas.

hello_juliana, on 09 March 2012 - 02:00 PM, said:

Sorry what was your experience in social media? I have a lot of experience in it as well and I am just wondering if we are looking at it from the same perspective. I am talking about a business perspective where very few people know how to use it or what it is good for. The articles I read which Brian posts daily seem pretty accurate to the current social media climate.

Was I supposed to see an issue with his blog post?

I think that is the problem here. I think we are arguing from two different perspectives on the topic. I started off as a designer and coder for websites and cellphone media. I then moved into the business side of the field. My ideas on the field of social media and business practices have changed over time since I left the field and changed careers.

I will try to explain what I meant when it comes to substance and not unifying other modes of thinking and schools of thought. It goes slightly off topic but it might help to clarify what I meant.

The article (and the links he posted) reminds me of when people started posting irresponsible quotes like, 'the revolution starts on twitter' (like in the NYTimes) in relation to the Arab Spring uprising and the use of green labels during the Iranian conflict (which twitter, and most of the news world, have conveniently forgotten now that things did not turn out as rosy as they tweeted). What Brian Solis does not bring to people's attention is the amount of serious harm and disinformation that tools like twitter have caused on a global scale. Furthermore, falsely placing that much importance on twitter promotes the notion of orientalism when dealing with important global affairs and social media tools in the East. Solis is only examining the issue from an insular western business perspective. Which is fine to a point. His job is to make businesses money and build their brand via generic advice, apparently.

Solis took one isolated example and used it to further his opinion that, in this case, twitter is a much more valuable global social media tool than it really is. When you deal with global social media issues then the other factors must be taken into consideration (especially in relation to revolutions and global news, particularly socio-economic and historical context). That map he posted proves how ineffective twitter can be as a global social media tool. Facebook also falls into the same problem. Furthermore, the demographics of the age, gender, and income level of people who use social media tools like twitter or Facebook is similar across the board (the vast majority of all social media users are middle class income level with college level education). Using tools in this generic way does not move the field forward, it only exploits an already exploited small fraction of the population.

To simplify my point about this whole thing, I fail to see how revolutionary Brian Solis and his ideas are. I find him to be generic and too insular in his thoughts on social media and business. I think there are more people out there that are less abrasive and forward thinking than Solis is. He seems much more interested in raising his profile than revolutionizing the field or, to a lesser extent, even helping Billy and the band.

[hello_juliana]

Arachnea, on 09 March 2012 - 03:17 PM, said:

Thank you. That is what I was essentially trying to get at. "Greenspan" speech is a good way to put it. It looks reasonable on the surface but when the writing is examined there is little substance behind it.

I just do not agree with some of his stances and the way he goes about his business. His ideas are not new and he is focused more on gaining publicity than creating those "new" ideas.



I think that is the problem here. I think we are arguing from two different perspectives on the topic. I started off as a designer and coder for websites and cellphone media. I then moved into the business side of the field. My ideas on the field of social media and business practices have changed over time since I left the field and changed careers.

I will try to explain what I meant when it comes to substance and not unifying other modes of thinking and schools of thought. It goes slightly off topic but it might help to clarify what I meant.

The article (and the links he posted) reminds me of when people started posting irresponsible quotes like, 'the revolution starts on twitter' (like in the NYTimes) in relation to the Arab Spring uprising and the use of green labels during the Iranian conflict (which twitter, and most of the news world, have conveniently forgotten now that things did not turn out as rosy as they tweeted). What Brian Solis does not bring to people's attention is the amount of serious harm and disinformation that tools like twitter have caused on a global scale. Furthermore, falsely placing that much importance on twitter promotes the notion of orientalism when dealing with important global affairs and social media tools in the East. Solis is only examining the issue from an insular western business perspective. Which is fine to a point. His job is to make businesses money and build their brand via generic advice, apparently.

Solis took one isolated example and used it to further his opinion that, in this case, twitter is a much more valuable global social media tool than it really is. When you deal with global social media issues then the other factors must be taken into consideration (especially in relation to revolutions and global news, particularly socio-economic and historical context). That map he posted proves how ineffective twitter can be as a global social media tool. Facebook also falls into the same problem. Furthermore, the demographics of the age, gender, and income level of people who use social media tools like twitter or Facebook is similar across the board (the vast majority of all social media users are middle class income level with college level education). Using tools in this generic way does not move the field forward, it only exploits an already exploited small fraction of the population.

To simplify my point about this whole thing, I fail to see how revolutionary Brian Solis and his ideas are. I find him to be generic and too insular in his thoughts on social media and business. I think there are more people out there that are less abrasive and forward thinking than Solis is. He seems much more interested in raising his profile than revolutionizing the field or, to a lesser extent, even helping Billy and the band.

I don't think he is revolutionary, I do think he talks about basic things that could help SP with fan relations. I don't see how that example and your reasoning relates to a rock band. I also think you are looking way too much into the blog post beyond twitter is a powerful tool.

Most of all, I think we have to remember that BC is joining Brians keynote not Billy's.

[Arachnea]

hello_juliana, on 09 March 2012 - 03:55 PM, said:

I don't think he is revolutionary, I do think he talks about basic things that could help SP with fan relations.

I did not say or meant to infer that you think that it is revolutionary, yet the quotes coming from the press machine are trying to sell it as such.

This where we will have to agree to disagree. I do not believe Solis can help SP with fan relations (and if he could, using his methods, it would be concentrated on a very small portion of it since demographics of current social media reach very few people).

hello_juliana, on 09 March 2012 - 03:55 PM, said:

I don't see how that example and your reasoning relates to a rock band. I also think you are looking way too much into the blog post beyond twitter is a powerful tool.

From reading his writing and bits of information online, Brian Solis is not just relegated to the music business. When you examine this from a perspective beyond music then it is very relevant. Furthermore, when dealing with a massively growing market, like the East, the way in which social media and music is marketed plays an important role. That is where applying insular western thinking onto global social media marketing becomes a problem.

hello_juliana, on 09 March 2012 - 03:55 PM, said:

Most of all, I think we have to remember that BC is joining Brians keynote not Billy's.

Exactly. I do not believe that Solis is any way interested in helping Billy and SP more than he is interested in helping himself and furthering his own brand of marketing.

[hello_juliana]

Arachnea, on 09 March 2012 - 04:28 PM, said:

I did not say or meant to infer that you think that it is revolutionary, yet the quotes coming from the press machine are trying to sell it as such.

This where we will have to agree to disagree. I do not believe Solis can help SP with fan relations (and if he could, using his methods, it would be concentrated on a very small portion of it since demographics of current social media reach very few people).



From reading his writing and bits of information online, Brian Solis is not just relegated to the music business. When you examine this from a perspective beyond music then it is very relevant. Furthermore, when dealing with a massively growing market, like the East, the way in which social media and music is marketed plays an important role. That is where applying insular western thinking onto global social media marketing becomes a problem.



Exactly. I do not believe that Solis is any way interested in helping Billy and SP more than he is interested in helping himself and furthering his own brand of marketing.

What I meant is that BC doesn't have a keynote, Brian does. You can accuse Billy of the same thing.

[Arachnea]

hello_juliana, on 09 March 2012 - 04:37 PM, said:

What I meant is that BC doesn't have a keynote, Brian does. You can accuse Billy of the same thing.

I know. By saying,"exactly," I was inferring that Solis is using Billy for publicity and marketing of his own generic brand of marketing. It benefits Solis more than Billy. I do not think a new wave of pumpkin fans will crop up because Billy is now associating himself with Solis. However, if Billy's purpose was to gain connections with marketing industry people, then yes, I suppose you could accuse Billy of the same thing.

[hello_juliana]

Arachnea, on 09 March 2012 - 04:52 PM, said:

I know. By saying,"exactly," I was inferring that Solis is using Billy for publicity and marketing of his own generic brand of marketing. It benefits Solis more than Billy. I do not think a new wave of pumpkin fans will crop up because Billy is now associating himself with Solis. However, if Billy's purpose was to gain connections with marketing industry people, then yes, I suppose you could accuse Billy of the same thing.

Billy is promoting the Oceania experience and the tear garden experience as a way to prove that he is a thought leader in the social media realm of the music industry. I don't think his primary focus is to gain fans there, considering it really isn't accessible to fans.

[Arachnea]

hello_juliana, on 09 March 2012 - 04:58 PM, said:

Billy is promoting the Oceania experience and the tear garden experience as a way to prove that he is a thought leader in the social media realm of the music industry. I don't think his primary focus is to gain fans there, considering it really isn't accessible to fans.

I realize that. The fans bit was in reference to what you posted earlier, about how Solis could help SP with fan relations. My point is that I think Billy is associating with the wrong person. Solis is not even a "thought leader" in the social media realm. He is an industry analyst (http://www.readwrite...dustry_lead.php). He is a guy that has used industry connections and generic marketing techniques (via twitter and blogging) to build up his reputation for something he is not.