Posted 21 May 2012 - 06:38 PM
Katy Perry? Seriously? What the fuck...
Yeah, as big of an SP fan as I am and as much as I enjoy the month or two experience leading up to releases from artists that actually care about how they deliver their product to their fanbase, I would've been fine with no single, or even no marketing/promotion/hype/build-up whatever you want to call it, IF, most of the reason we had to wait so long to get the record wasn't because Billy actually seemed to care about the sales and his place in the rock landscape, and thus shopped it around to get the proper backing so ultimately he could be proud of said numbers.
At this point it seems like we did basically wait for nothing. We are getting the album, and the music will have to stand on its own as requested by Billy. Which is cool because it's all I truly care about at the end of the day, as frustrating as it is to watch them piss away opportunity after opportunity to regain some traction with their fanbase. But the problem now is that even if the album is stellar, it will most likely sell like shit initially because you did nothing to build a market for it. The album can stand on its own, but not many people have been given any reason to listen to it, and how can you blame the general public when you look at the last 5 years of studio output? It's too much of a vast assumption to trust your "fans" at this point to come back just because of word of mouth or a good review they may never read. You have to give them tangible things to hang on to (i.e tour heavily before the release, studio videos, single, cool promos, a fucking website, pre-order bundle packages etc) to build a market for the release.
Now previously, records could get second winds, longer legs, as word spread and tours were played, but things get forgotten so quickly these days, that I doubt you will see those trickle down sales in the months that follow. You might see more $$ in other ways because of any critical success for the record, but I don't believe for one second that Billy won't be dissapointed when he sees the opening numbers. And I worry that all the critical success in the world isn't going to be enough to stop Billy from viewing Oceania as a failure because of that, since after all a lot of this is his money and he will need the sales to justify future releases.
And that would be highly concerning, since he knows Zeitgeist was a relative failure, Teargarden was a huge failure, and then now Oceania? Where will he go next as a result? He will get even more bitter and jaded and throw his hands in the air and probably try something even more fucked up and senseless, throw some darts with his eyes closed, since even he will have to admit to himself by that point that he has absolutely no understanding of how to be an independant artist in this climate.
Now that being said, who knows, a bitter and jaded pissed off Billy throwing darts could end up resulting in something amazing, but its definitely a dangerous gamble. With so much riding on this album, and with so much time added on from completion to release, it's so utterly lazy and frivolous to just say, here is our record, listen, and expect it to sell. It truly is a proverbial dance with the devil in the pale moonlight.