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Smashing Pumpkins frontman Billy Corgan will use next week’s South By Southwest as a springboard to announce the band’s latest album, Oceania, which promises to be a “full online experience.”
“Our aim is to turn the ‘social’ into a new way to experience an album,” Corgan told Mashable. “By taking the medium one step further we will create an experience with Oceania online and off-line that transcends the single and the single mentality in all ways.”
Corgan plans to outline his vision of the album (plus the release date) during a session moderated by Altimeter Group Principal Brian Solis.
Corgan says that the Pumpkins plan to “[bring] back the album experience through fan engagement in a whole new way with Oceania.” He added that the band is, ‘Working closely with Superfans as gatekeepers to help interaction on a fan-to fan level by promoting their Smashing Pumpkins related blogs and enlisting their help in maintaining a few official Smashing Pumpkins social media sites.”
Corgan declined to be more specific and his publicist was vague about how, exactly, Oceania will be distributed.
“The concept that we’re not releasing this record like normal at all,” she said. “The key is that when we release the record, we’re not going to release single a viral video. You’re going to take the record a have a full online experience with it.”
When asked if that meant Oceania‘s tracks would not be sold separately on iTunes, Corgan’s rep declined comment.
This isn’t the first time that Corgan has experimented with new formats for his music. In 2009, he announced Teargarden by Kaleidyscope, a 44-track opus that he planned to make available for free on the Internet. According to reports, Oceania is an “album within an album” on Teagarden.
“Our aim is to turn the ‘social’ into a new way to experience an album,” Corgan told Mashable. “By taking the medium one step further we will create an experience with Oceania online and off-line that transcends the single and the single mentality in all ways.”
Corgan plans to outline his vision of the album (plus the release date) during a session moderated by Altimeter Group Principal Brian Solis.
Corgan says that the Pumpkins plan to “[bring] back the album experience through fan engagement in a whole new way with Oceania.” He added that the band is, ‘Working closely with Superfans as gatekeepers to help interaction on a fan-to fan level by promoting their Smashing Pumpkins related blogs and enlisting their help in maintaining a few official Smashing Pumpkins social media sites.”
Corgan declined to be more specific and his publicist was vague about how, exactly, Oceania will be distributed.
“The concept that we’re not releasing this record like normal at all,” she said. “The key is that when we release the record, we’re not going to release single a viral video. You’re going to take the record a have a full online experience with it.”
When asked if that meant Oceania‘s tracks would not be sold separately on iTunes, Corgan’s rep declined comment.
This isn’t the first time that Corgan has experimented with new formats for his music. In 2009, he announced Teargarden by Kaleidyscope, a 44-track opus that he planned to make available for free on the Internet. According to reports, Oceania is an “album within an album” on Teagarden.
Hoping for the best. Better not be "the album will be split up into 5000 parts".
