savethetiger, on 15 April 2012 - 08:55 PM, said:
Nice to finally see some news on this. Let me help you out on the easiest, quickest way to start this project the right way this time;
SPRC Volume I
- a one disc cd collection of lost tracks, b-sides, demos, acoustic, etc - spanning the Gish-Machina era. Don't blow your wad, but make it a nice mix of a few unexpected goodies alongside some other niche tracks. I feel confident the 13 of you could make these selections. Fuck polling the boards or facebook - just do it.
a) a $5 dollar digital download (maybe $3-4 for mp3, $5-7 for FLAC)
b) a $13-20 limited edition simple CD digipak similar to the 20th anniversary live cuts.
You limit the amount of copies based on the business model of cost certainty to do slightly better than breaking even to give yourself wiggle room on the next release. I'm pretty sure burning some CD's and slapping some simple artwork won't break the bank. I'm also sure you would even be able to find some volunteers on the board to pack some envelopes if things are that dire. People like numbered editions, they are special and those on the fence would be inclined to purchase knowing that it will be unavailable after a certain period. If it sells out, beautiful, you've created a strong demand and market for Volume 2 and can do it on a higher scale with bigger numbers.
SPRC LIVE Volume I
- one collected dvd/blu ray featuring a select show from each era of the band. One Gish tour show, one SD, One MCIS, etc. Maybe one of those shows would be one of the heavily demanded ones, offset by some lesser known ones. I would suggest blu-ray since it will be easier to keep the content to only 1-2 discs to keep production costs down, plus the higher quality for rougher cuts is likely necessary. If you wanted to have a dvd option, maybe just make it the one/most popular show, and keep the other 4 exclusive to the blu-ray.
a) dvd $10-15
b) blu-ray $20-25
Be sure to offer a couple discounted bundle options for those who order the cd + blu ray, etc, and/or a possible discounted price for those who wish to pre-order an advance volume 2 bundle, and tease a little bit of that selected content at the release of Volume 1 to keep the hype going. Also, if you do find that demand is high initially - those who ordered the previous editions should have first crack and buying the newer limited editions, this way for the 'less exciting compilations' (they can't all be aces, right?) you ensure people will still want to continue purchasing the volumes and not 'interrupt' their "subscription" by skipping certain releases. Keeping in mind that all of the content is still available via HQ digital downloads at a very reasonable price point so nobody will be able to say they do not have access to the material. And yes it will be torrented and stolen anyways, but 90% of the people who desire this material will pay at least the $5 per release to support the band and keep it going since they are already die hards, and the casual fan who does download it for free might get hooked enough to shell out for the next volume. As far the video goes, release a couple highlight tracks from select shows to youtube for free to promote the release in advance for fans to salivate over. This will satisfy the few who do not want to shell out for the full release, while roping in the casual crowd who might get stoked enough from seeing 1-2 really awesome live cuts to purchase a copy.
After doing this 1-3 times over the course of a year or so you will have a ton of feedback to analyze and take in, while fleshing out more of what content is desired and what isn't, understanding more of the cost certainty required based on the business model, and gaining a tangible idea of what your consumer #'s are.
Hope this helps.
i agree with some of the ideas here. releasing different types of things early on would be a great way to detrrmine the market. separating things into categories would help detrrmine what people want. for instance, the reissue bonus discs were a bit too mixed up. they had unreleased tracks, altnversions, and live versions. it would be better for this project to separate those things by rrlease. maybe do a disc (or download comp.) of alt ersions. and maybe one of acoustic. and maybe one of new songs. etc. then you will clearly see what people will pay money for and what you should just use as promotional free tracks.
savethetiger, on 15 April 2012 - 09:17 PM, said:
Also to further on my above ideas - forgot to touch on vinyl. It's pricey and tricky, so maybe once a year you do one at a higher price point, with selections from the few releases throughout that were the most popular/well received tracks. Maybe toss in 1-2 exclusive tracks to that release as an incentive for the fan who already bought the previous releases, or offer the vinyl to them at a significantly discounted price based on the fact they ordered all the releases included in the vinyl (if you plan it out properly you can even include this in your initial pricing strategy for the cd releases to ensure you don't get taken to the cleaners on it and have to price the vinyl well above what it should be).
i want to add analysis here. while you are on an ok track about interconnecting the purchasing options, it shouldnt be taken too far. too many options will make it confusing, and may be off-putting as it could seem like an attempt to lock people in to something that may not be as cool once they are locked in, OR that there is an attempt to trick people into buying more than they would normally want. a better way would be to just price everything in a very reasonable way so that people can get on the train of collecting it all and actually STAY on it. i will add details about this eith some othrer qjotes in this same reply.
as for vinyl, vinyl probably should be offered somehow, but i cringe at the thought of exclusive tracks on vinyl. as a completist, i like having every track and being able to digitally manipulate them into whatever sort of.mix i wish. locking somethng up on vinyl (as was done with tracks on tbk boxes) is only fun for a very slight few. it also leads to people deciding to just download it for free; if someone looks at a release and realize the only exclusive item will only be on a vinyl aspect of it, they may decide to just download the vinyl rip from someone instead of buying the vinyl. i dont have a record player,but i do have a few vinyls (like the special adore vinyl); and i understand people wanting that stuff. its special to the collector, but i think it is limiting to the hardcore LISTENER.
TheLucky13, on 15 April 2012 - 09:18 PM, said:
Yes, for consistent releases - we are thinking of a system where different types of archive materials are released at certain intervals. As an example, it could be 1 free song a month, then 1 soundboard recording every 2 months, 1 physical release every 3 months and so on. It will not be possible to be consistent if we release back-to-back big items like a boxset and a video documentary that needs a lot of editing work. Does anyone see where this type of system could go wrong?
this sounds like a VERY good idea. keeping several categories rolling on tbeir own schedules would dkeep everyone satiated. it would also help the project remain affordable. people would be ok with spending a few dollars each week, 5 or 10 ewch month, and then 15 or 20 each season.
ChrisHill, on 16 April 2012 - 03:42 AM, said:
I know you're just following Billy's lead here, but a positive response is irrelevant unless we're trying to bring Tinkerbell back to life. Half the internet is devoted to making negative comments about Apple, yet somehow they've managed to flourish in the marketplace.
Everyone here, even those who have been cynical, would love to see an archive project that works, but wanting something to happen and spending actual money are very different things. Just look at the 20th anniversary shows. It was a long-running sentiment that the band should sell soundboard copies of their shows, but when the price tag was $15 for mp3s and $22 for a CD it didn't do so well. So there's some *actual* data to start with: $15 is too much for mp3 downloads of a live concert, and $22 is too much for a live concert CD unless maybe it's packaged with something else like pictures or notes from Billy or something.
this is a great observation. for this project you want tonprice things where people can essentially CONTINUOUSLY afford tonpurchase from it. 15 is WAY too much for adownload. those sshows werent even cleaned up very well. i bought the dc one and felt very ripped off. and who would want to collect them when they are each basically the same setlist? a goodcompro.ise would be to make a show ( but keep in mind a REGULAR flow of shows) available for download for a VERY reasonable price (5 or 7 dollars); then, if you need to gouge a little, make heavily downloaded shows ( or even all of them) available for order on cd with something for the completist collector, like a note on the evening from billy- or somehing elsenmentioned above, like a review from the time or photos.
connect this on totje end of what i just replied: the physical live show could be priced higher, since it includes special collector items and takes personal time from billy.